How AI is powering a more helpful Google

Helping quality journalism through advanced search

Quality journalism often comes from long-term investigative projects, requiring time consuming work sifting through giant collections of documents, images and audio recordings. As part of Journalist Studio, our new suite of tools to help reporters do their work more efficiently, securely, and creatively through technology, we’re launching Pinpoint, a new tool that brings the power of Google Search to journalists. Pinpoint helps reporters quickly sift through hundreds of thousands of documents by automatically identifying and organizing the most frequently mentioned people, organizations and locations. Reporters can sign up to request access to Pinpoint starting this week.

Search what you see, and explore
information in 3D

For many topics, seeing is key to understanding. Several new features in Lens and AR in Google Search help you learn, shop, and discover the world in new ways. Many of us are dealing with the challenges of learning from home, and with Lens, you can now get step-by-step homework help on math, chemistry, biology and physics problems. Social distancing has also dramatically changed how we shop, so we’re making it easier to visually shop for what you’re looking for online, whether you’re looking for a sweater or want a closer look at a new car but can’t visit a showroom.
 

If you don’t know how to search it, sing it

We’ve all had that experience of having a tune stuck in our head, but can’t quite remember the lyrics. Now, when those moments arise, you just have to hum to search, and our AI models can match the melody to the right song.
 

What sets Google Search apart

There has never been more choice in the ways people access information, and we need to constantly develop cutting-edge technology to ensure that Google remains the most useful and most trusted way to search. Four key elements form the foundation for all our work to improve Search and answer trillions of queries every year. These elements are what makes Google helpful and reliable for the people who come to us each day to find information.

Understanding all the world’s information
We’re focused on deeply understanding all the world’s information, whether that information is contained in words on web pages, in images or videos, or even in the places and objects around us. With investments in AI, we’re able to analyze and understand all types of information in the world, just as we did by indexing web pages 22 years ago. We’re pushing the boundaries of what it means to understand the world, so before you even type in a query, we’re ready to help you explore new forms of information and insights never before available. 

The highest quality information 
People rely on Search for the highest quality information available, and our commitment to quality has always been what set Google apart from day one. Every year we launch thousands of improvements to make Search better, and rigorously test each of these changes to ensure people find them helpful. Our ranking factors and policies are applied fairly to all websites, and this has led to widespread access to a diversity of information, ideas and viewpoints.

World class privacy and security
To keep people and their data safe, we invest in world class privacy and security. We’ve led the industry in keeping you safe while searching with Safe Browsing and spam protection. We believe that privacy is a universal right and are committed to giving every user the tools they need to be in control.

Open access for everyone
Last—but certainly not least—we are committed to open access for everyone. We aim to help the open web thrive, sending more traffic to the open web every year since Google was created. Google is free for everyone, accessible on any device, in more than 150 languages around the world, and we continue to expand our ability to serve people everywhere.

So wherever you are, whatever you’re looking for, however you’re able to sing, spell, say, or visualize it, you can search on with Google.


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